LIV North Appoints Corporate Sales Manager

Dedicated to offering the highest level of health and wellness solutions, exceptional customer support and reliable service, LIV North , continues to expand its presence across Canada.

We are proud to announce that Anna Mancini, has joined LIV North Inc. as Corporate Sales Manager for Eastern Canada. Anna has extensive experience in account management and a strong background in providing fitness, exercise programming, fitness staff development and fitness facility management, which is combined with a financial background.

Anna will be an excellent resource for any corporation or manufacturer seeking to provide, improve or expand their employee fitness programs. Anna will also be developing the corporate amenities and active aging markets.

Anna will be working closely with Lisa Kendall, Vice President, Amenities and Brian Townsend, Vice President, Sales.

This move is in response to the growing demand in Ontario and Eastern Canada.

LIV North is expanding our full range of digital services, amenity management and fitness equipment sales and service across Canada.

Anna Mancini –

For more information, please contact:

Brian Townsend

National Sales Manager, LIV North Inc.

Direct: 416-665-9280

LIV North Appoints New Regional Sales Manager in British Columbia

Dedicated to offering the highest level of health and wellness solutions, exceptional customer support and reliable service, LIV North , continues to expand its presence across Canada.

We are proud to announce that Richard Zaal, has joined LIV North Inc. as Regional Sales Manager – BC. Richard has extensive experience in the commercial fitness industry and has worked on numerous projects across Canada. Richards background includes: Life Fitness Direct Sales, Hospitality Sales, Richard is a graduate of University of BC and lives in the lower mainland with his wife and child.

Richard joins Kerri Chisholm, Regional Operations Manager of LIV North in growing our Amenity and Athletic divisions in British Columbia.

LIV North is expanding our full range of digital services, Amenity Management and fitness equipment sales and service in British Columbia. This move is in response to many customer requests with whom we work across Canada.

Both Richard and Kerri are located in Greater Vancouver and can be contacted:

Kerri Chisholm |
Richard Zaal |

For more information, please contact:
Brian Townsend
National Sales Manager, LIV North Inc.
Direct: 416-665-9280 LIV North on LinkedIn

Facility Feature: Absolute

LIV North is excited to be working with Absolute Towers to bring our fitness, aquatics and facilities management services to their condo recreation centre.  Absolute is dedicated to providing its tenants with superior amenities, all designed to improve the well-being of their tenants and to provide a place for social connection.  When Abolsolute was looking for a management service company for its rec centre, LIV North’s condo recreation management & service platform checked all the boxes. Absolute was looking for a management company that combined, offered their tenants on-trend fitness, aquatics & wellness programming for all, an onsite team of highly qualified and experienced programming and customer service staff, superior maintenance service for its facilities, online communication tools to elevate tenant engagement and experience, and finally the supply of high-end fitness & aquatic equipment.   

Tammy Stebbings making it happen at Absolute.

What sets LIV North apart from other companies are two specific areas, shares Tammy Stebbings, General Manager of Absolute’s rec centre, “tenant engagement and customer service.”  LIV North achieves participation rates in programs above industry norms and provides its staff with the digital tools to connect and engage with tenants from the palm of their hand. 

LIV Xperience consists:

  • LIV X – Lifestyle and Fitness App
  • LIV Xpress – Customer Service Experience Analytics
  • LIV Cloud Service

LIV North has created, LIV Xperience, tailored directly for condo recreation facilities.  LIV Xperience connects with every resident and provides a unique experience for them while simultaneously connecting them with their condo community. LIV Xperience brings the entire spectrum from wellness, entertainment, fitness, and lifestyle directly to your building. Residents instantly become members of an active and healthy community that is connected through the latest digital technology. 

LIV Xperience is the missing piece in your facilities ultimate living experience. With the widest range of programs and lifestyle options, your buildings amenity area will transform into a well loved community hub with maximum participation rates.

LIV North recognizes that individuals are more likely to participate in fitness and wellness activities if the programs are fun, meet personal needs as well as provide an opportunity for social interaction and community. We understand that individuals today need programming options that are flexible and highly accessible. As a result, we have made significant investments in technology, infrastructure and program delivery redesign. LIV North offers a programming model that addresses tenant engagement needs and makes our fitness and wellness programming available to members anytime and anywhere. 

Hitting The Reset Button

Our January Wellness Tips

January is not just the start of a new year, it is also the start of a new stronger, healthier and happier you. 49% of Canadians make New Years’ resolutions and yet only 8% stick with them. Rather than making one rigid resolution that can easily be broken, try making small improvements in all of the main pillars of health: sleep, diet, exercise and stress management, and enjoy a path to lasting wellness.

Sleep; it is not just about being rested and getting enough hours, it’s about rejuvenation and healing. While most of us need about 7 to 8 hours, getting adequate stage-4 sleep and a consistent wake time are vital.  Studies show that shifting your wake time by 90 minutes or more reduces energy and increases body fat independent of diet and exercise. So, practice getting into bed close to the same hour each night and, more importantly get up around the same time each day.  Melatonin taken 30 minutes before bed promotes stage-4 sleep and resets your sleep cycle, getting you back into a healthy routine after the all the holiday festivities.

Diet; after a month of holiday treats and sweets, everyone could use a sustainable nutrient makeover. Eating well takes a little time and forethought, so start by planning 3 to 5 days of menu ideas and cook more than one meal at a time.  Make sure you get the right ratio of nutrients on your plate with protein in every meal and green on your plate every day.  Commit to removing one bad thing from your diet such as white sugar, bread or desserts in general.  Add in foods such as lemon, artichokes, beets and kale that stimulate the production of liver enzymes to help naturally detoxify the body. We don’t need to be perfect every day, but we need the good basics in our diet to create a healthy body.

Exercise; it is not just about weight loss but about increasing muscle strength, improving circulation and feeling good. You don’t need to train like an Olympian, just go play like one.  Choose an activity that you enjoy otherwise it will simply become one more task in your day. It could be dancing, bowling, going for a walk, or a group game of hockey or soccer. Just get moving.  Ideally exercise should be a regular part of your routine, but if not, start small, once a week and increase it as each month passes.

Stress management; December is the most stressful time of the year, and January is when we feel most of the effects from the rise in cortisol, our stress hormone. Cortisol not only increases weight gain independent of what we eat, but also impairs stage-4 sleep, reduces our immunity by up to 56%, and adversely affects digestion.  Some ideas – take on less and learn to say “no”, seek out social support, implement some stress reducing techniques such as deep breathing, yoga, massage therapy and even take the time to watch a funny movie. 

Here’s to a new you!

Six Driving Forces Influencing Today’s Fitness Trends

Each Fall, HSG undertakes an exhaustive analysis of a myriad of industry surveys and predictions for the upcoming year.

We include market data, as well as our own observations as Professional Managers and Consultants, to provide a valuable resource for fitness professionals and business owners/operators. This year, rather than looking for the next “best thing” in fitness, we chose to focus on the six fundamental forces that are driving today’s fitness trends.

Click the button below to download our full 50-page report. It provides further insights into these driving forces and will assist you in making strategic decisions for your fitness operation. We also identify program and equipment strategies you can use to make your business more competitive in 2019.

Through our research, we identified six significant consumer forces that are driving today’s fitness trends:

New Sensations

Today’s fitness consumer is part of an active generation that values experiences. The drive for adventure and excitement is pushing exercisers towards new forms of fitness instead of the traditional routine of going to the gym. Obstacle races, gamification, marathons and smartphone fitness apps have taken the market by storm. Furthermore, we are connecting with consumers through new forms of communication that have never been used before in the fitness industry.

Influenced by the Millennial generation, today’s fitness consumers are a fast-paced, well-informed group. They devour news and information as soon as it’s released and then share it with others, usually via social media. This quick turnover cycle has led to an “out with the old, in with the new” mentality in many aspects of life, and activities quickly become outdated. This generation is always seeking new ways to get fit and eat healthy, even if it means creating something unique to them.

Time Poverty

Many gym-goers are feeling overwhelmed by their lifestyle obligations. Time-pressured consumers express strong preferences for quick, efficiency-driven workouts that allow them to feel more in control of their time, and return on (time) investment. This group of individuals will multi-task to compress more activities into less time, leading to broad behavioural implications.

For instance, time scarcity is a common reason for consumers failing to maintain a healthy lifestyle, including skipping meals, eating-on-the-go, cooking less often, getting less sleep and failing to exercise regularly. As a result, consumers are looking to simplify their routines and reduce time in the gym. This factor calls for creative programming and product solutions to help restore balance in the consumers’ life.


The ‘convenience’ factor also fuels a desire to create more leisure time. For instance, today’s consumers are seeking solutions that allow them to maximize their free time and disposable income dollars to spend more time doing the things they value.

Convenience and ease of access are vital to the success of any club or fitness business. It’s the key to making it easier for consumers to decide to join. The right location, proximity to retail, accessible parking, no-hassle access or scheduling, and frictionless buying are all factors to consider in your fitness business operations.

Social Tribes

A ‘social tribe’ is simply two or more people who share common health goals, values, interests, behaviour, and support. Consequently, people will seek to team up with other like-minded individuals to engage in healthier behaviour, build habits, or achieve a fitness/wellness goal together. It’s not the number in your tribe that leads to more success; it’s the power of the support you get from them that counts.

People prefer to share their healthy food, fitness activities, and accomplishments with friends – online and off – because it’s more fun and more sustainable over time to be social vs. solo. Connecting people who have something in common and developing a sense of belonging is a critical approach to capitalizing on your programming and marketing efforts.


‘Betterment’ is a term that characterizes a more holistic approach to health to achieve a more balanced quality of life. For example, the mind/body connection has been a solid contributor to fitness participation for over two decades. This connection is evident by the sustained popularity of Yoga and Pilates.

For years, we’ve used exercise to enhance muscular performance, and we’re starting to see a surge in the use of training to increase brain strength. It won’t be long before fitness trackers, and wearables can monitor cognitive performance, as well as traditional physiological markers such as heart rate, calories burned, and effort. For many people, physical, mental and emotional peak performance is a fundamental part of self-actualization. That means these qualities are central to how they seek meaning in their lives.

Quality Results

A focus on achieving quality results is the return on investment from their fitness provider that consumers are seeking. Education, training and proper credentialing for trainers are investments becoming increasingly important to operators of health and fitness facilities. Specializations such as Health Coach, Older Adult Programming, Sports Specific Training or facilities that provide niche services are becoming more popular for those who are looking for quality results.

As the medical, therapeutic, holistic, athletic and technological worlds come together to improve services offered to the mainstream fitness industry, the winner will be your clients and members who are engaging in your professional fitness services.

Our Role (as Fitness Operators)

Understanding and anticipating consumer needs can position you at the forefront of providing innovative and higher quality fitness experiences for your members and participants. We encourage you to leverage this understanding and critical intel when making future business and program decisions in your fitness operation.

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