LIV North Strengthens its Senior Management Team Preparing for Future Growth

LIV North Inc. is pleased to announce Lisa Kendall as President and CEO.  Lisa served as Vice President, Amenities for LIV North Inc. after acquiring Health Systems Group in 2018. Lisa brings 15 years of experience in corporate finance and has spent the last four years at a senior level at the forefront of Canada’s corporate health and fitness industry. “I am honoured and thrilled to have the opportunity to build on the legacy of our collective group of companies and to continue inspiring LIV North’s impressive growth.” 

Brian Townsend has been appointed Vice President, Operations.  Brian has over 25 years of experience in operations, change management, and sales & marketing for manufacturing and distribution.  Brian is tasked with consolidating operations into a new 28,000 square foot head office, showroom,  and distribution centre to support our national residential and commercial dealers. “I look forward to implementing our plan to build LIV North’s operations and ensure that we are the number one customer-focused company in the fitness industry.”  

Brian Townsend, Vice President, Operations – LIV North Inc. 

btownsend@livnorth.com | LIV North |Connect on LinkedIn

Trevor Irwin has been appointed Vice President, National Sales, and will be responsible for managing LIV North’s team of 16 direct sales reps and our national dealer network.  Trevor previously held the position of Sales Manager for Western Canada and brings over 17 years of experience. Trevor has managed some of Canada’s largest fitness projects and is an established leader in the industry. “I am grateful to have the opportunity to lead our sales team into our next chapter. The LIV North team consists of leading experts whose passion, enthusiasm, and expertise drive them to deliver exceptional results. We will remain committed to pursuing creative and insightful solutions to help Canadians meet their health and fitness needs.”

Trevor Irwin, Vice President, Sales – LIV North Inc.

tirwin@livnorth.com | LIV North | Connect on LinkedIn

Guided by the belief that fitness and wellness services have the power to build healthy, resilient, and socially-connected communities, LIV North proudly serves more than 500 organizations from coast to coast, employing over 1,200 Canadians. 

For more information or to arrange an interview, please contact: 

Lisa Kendall, President, CEO – LIV North Inc.

lkendall@livnorth.com | LIV North | Connect on LinkedIn

HSBC Place

Event Spotlight: Fitness @ Home

In March of 2020, fitness facilities across Alberta were temporarily shut down, including all fitness centres within commercial towers.  At HSBC Place in Edmonton, LIV North Account Manager Jaclyn Neumann, quickly mobilized and within a few days of closure began offering a wide variety of live streamed and on-demand fitness classes, along with wellness challenges all designed to help support the tenants’ well-being during these stressful times.  The fitness centre at HSBC Place is one many facilities managed by LIV North

During the past 6 months, Jaclyn and the HSBC fitness centre members engaged in numerous activities together, creating an HSBC “virtual fitness community” utilizing LIV North’s digital platform, LIVx.  Members appreciated the ease of use of our LIVx app to access classes and other wellness activities. 

LIV North is proud to be partnered with Epic Investment Services in delivering innovative fitness & wellness programs to tenants and to cultivating healthy communities.

LIV North Strengthens Ontario Sales with New Territory Sales Manager

Dedicated to offering the highest level of health and wellness solutions, exceptional customer support and reliable service, LIV North , continues to expand its presence across Canada.

We are delighted to announce that Alfonso D’Alessio, has joined LIV North as Territory Sales Manager – Western Ontario. Alfonso was previously the Eastern Canada Key Account Sales Manager for Life Fitness. In the last 14 years Alfonso has worked with many facilities, club chains, YMCA’s and community facilities throughout Eastern Canada gaining a wealth of experience. 

As the Master Distributor for the Life Fitness Family of Brands in Canada LIV North is proud to welcome Alfonso to our team.

Alfonso can be contacted at:

adalessio@livnorth.com |416-562-4031

Connect with him on LinkedIn

LIV North- Athletic East Sales

Iain Anderson – GTA West ianderson@livnorth.com

Lisa LaBerge – GTA East llaberge@livnorth.com

Daniella DiGiorgio – GTA North ddigiorgio@livnorth.com

Glen Buchanan – Ontario Central / North gbuchanan@livnorth.com

Melissa Collins – Ontario East / Quebec mcollins@livnorth.com

Our full Athletics Team can be viewed on our website.

For more information, please contact:

Brian Townsend

Vice President, Sales – LIV North Inc.

btownsend@livnorth.com

Direct: 416-665-9280

Livnorth.com

Event Spotlight: Amazing Race Challenge by LIV North

LIV North is proud to be the fitness partner of Oxford Place in Vancouver, BC. Oxford Properties’ commitment to the health of its tenants during the COVID pandemic has enabled LIV North to continue to offer fitness and wellness programming to the employees of the building while they have been working remotely from home. Our programming has included live streaming classes, access to hundreds of online workouts, and virtual wellness challenges & events. 

It is well recognized that regular physical activity is not only an important contributor to maintaining a strong immune system, but also to improving overall mental wellbeing.   Activities such as wellness challenges, if they are designed to be engaging, creative and fun, are a great way to bring people together and foster a healthy community, particularly in these times of isolation.

 Check out our wellness challenge that many of the employees at Oxford Place recently participated in!  Employees participated in a 4 week ‘Oxford Amazing Race”, which was comprised of  3 challenges each week (1 Road Block and 2 Detours).   The video is a summary of the Oxford Place Amazing Race. 

 Thank you to all at Oxford Place who participated in the challenge and made it a success.  You sent us such heart-warming feedback. 

“The good news is I walked 20.6kms last Wed, biked 15kms on Sunday and walked/ran > 7km yesterday ( to get the final challenge done)  One of the offshoots of the detours was I got to explore so much of North Van that I wouldn’t have otherwise. Already looking forward to scheduling hikes (accessible pretty close to my home) with my daughter. Plus – I cannot help but make animal pics on my Strava now! It’s a thing – tons of amazing drawings on the intra-web. ” Participant Feedback

 Congrats to all and thanks to our own awesome Emma Cotten, LIV North Account Manager!

North America’s Largest YMCA Outfitted with Life Fitness by LIV North

The sheer size and scope of the Cor Van Raay YMCA in Lethbridge, Alberta is impressive enough—more than 260,000 square feet consisting of amenities like a large field house, massive aquatics center, an indoor playground and a well-planned fitness center. It is by far one of the largest installs done by LIV North.

It’s no easy task outfitting a facility as large as the Cor Van Raay YMCA, but LIV North employed a well-planned approach. The work started by combining three key components—space, product and the YMCA’s vision of community. Together with our team first approach, we were able to deliver top of the line fitness equipment for members to enjoy for years to come. After 3 1/2 years of planning ended, the opening of the standout facility was in May 2019 and members have been enjoying it thoroughly ever since. 

There were several key steps that contribute to the success of this install and partnership:

Complete buy-in from both sides. YMCA chose LIV North due to the involvement of the entire team. Sales, Logistics, Ownership, Delivery Crew, and the ability to bring everything together. Both sides were in constant communication over 3 1/2 years of meetings both in Calgary and Lethbridge. 

The delivery happened on one of the coldest weeks of the year in Lethbridge reaching -30 degrees celsius. There were complications like the elevator going down on days 3-5 but the team manually moved items up two flights of stairs. 75% of the floor plan needed to be revised overnight as changes to the electrical outlets were moved in the final stages of construction. We seamlessly addressed these at no cost to the client.

Set Expectations and deliver on set goals. Life Fitness and LIV North showed that no matter the size of the project, deadlines, and expectations were not only met, but exceeded the customer’s vision. The budget was in line and the delivery time was under what was expected. This came from us being able to use expert install crew from both cities.

Customization. The ability to customize a project based not only on the demographic but the client’s vision. This YMCA has a different look in the performance area with turf being used. In addition, we did the teen room with billiards and air hockey/foosball tables. Small customizations that we are able to pull from our partner Life Fitness.

It’s the first time Life Fitness have showcased an installation outside of the US for their promotional video. The project spotlight was spearheaded by LIV North’s Russ McLean. This project was 100% Life Fitness, and their partner products except the dumbbells and plates. Footage from this site is part of the Global rebrand, which highlights Canadian fitness, service, and teamwork.

The goal for Cor Van Raay was to have 6000 members before September 2019 – they hit that in July. A very impressive feat and one we were delighted to help facilitate with the install. Jennifer, the CEO of Lethbridge YMCA, confirmed that before the COVID-19 closure, the member number was 10,084. The largest amount of members they have ever had. 

The best partner in the business is LIV North and Life Fitness.

Hi, How Can We Help You?