Managed Fitness Amenities Lead to Greater Tenant Satisfaction

Managed Fitness Amenities Lead to Greater Tenant Satisfaction

Providing health and fitness amenities is not a new trend, however it continues to be one of the highest sought after amenities!  Whether it be an onsite fitness centre, virtual wellness solutions or wellness programing.   For property owners and managers, a fitness amenity is designed to achieve 2 outcomes:

  1. Attract/Impress prospective tenants
  2. Create value for current tenants to renew leases

In a recent study, findings show that access to health and fitness is a top priority for employees. When employees were asked which aspects or perks would be most likely to make them stay if they were considering whether to stay or leave, nearly 40 percent said health amenities. (1).

Good Intentions don’t  deliver Great Results

Armed with this knowledge, it is important to note one important fact- a “build it and they will come” approach may be misguided.

Providing fitness space and equipment is a nice intention.  However, many of the tenants likely already own or have owned fitness equipment in their homes that ended up never being used. This is often the same outcome for unsupervised fitness centres offered as a tenant amenity. It can also become a low value amenity causing frustration for owner/managers and tenants with unmaintained equipment or lack of centre care potentially resulting in limited use and an unsafe environment. 

Many building owners/managers are realizing investing in a fitness amenity and leaving it unstaffed is a mistake. Those who invest in proper design and provide a professional atmosphere are achieving better returns on their investment.

Initially the first impression of a fitness facility is judged by the condition, variety, layout, moderness and maintenance of the equipment. Also by the general feel for the facility, the colours, the music (is it welcoming, does it represent the  building tenants demographic, etc.). These are all key areas to consider during design.  

Deliver Ongoing Value and Build Long-term Relationships

Once an initial impression and expectation is set, it is critical to maintain a positive, lasting impression.  The follow up to ensure you do not over promise and under deliver includes details like etiquette enforcement, safety and services (available services and classes) .

In many cases tenants will justify paying an additional fee (membership) if the value is there. 

Tenants who would typically never use a “self-serve”  or un-supervised facility, will join and use a staffed facility.  On-site staff provide the necessary comfort level, connecting tenants with tenants and recruiting new tenants to be engaged all creating more value in the building.

When looking at staffing your fitness amenities, the team you have in place is also important to consider.  Here are a few key benefits to hiring a management company, such as LIV North, versus leasing space to a private fitness operator:

  • Consistent Service 
  • Professionally Managed
  • Access to additionals resources and programming
  • Equipment Maintenance and Procurement
  • 30-40% of tenants use a professionally managed amenity vs only 8-10% for unstaffed fitness amenities
  • Decreased liability risk
  • Revenue and expense management
  • Shared vision with Property Owner/Manager
  • Help build community within companies and buildings

With over 45 years of experience in club management across Canada, LIV North is prepared to work with your team and develop plans and programs to meet and compliment your organization’s goals.  Whether the goal is engagement, usage, revenue or tenant retention, we can help.

If you would like to learn more about LIV North’s Fitness Management division, don’t hesitate to contact us at amenities@livnorth.com or visit us online at www.livnorth.com.

(1)https://www.capitalone.com/about/newsroom/wps-survey/

UNengaged – A Phrase No Employer Wants To Hear

UNengaged – A Phrase No Employer Wants To Hear

It is no surprise that when employees are highly engaged they are highly productive, and that’s a good thing for businesses.  On a more realistic note though, when we look at the numbers, according to latest Gallup report:

  • 51% of employees are disengaged
  • 13% of employees are actively disengaged 
    • they spread negativity about the organization to their colleagues
  • Only 36% of employees are engaged

Another interesting number is 21%!  Organizations with more highly engaged employees see profits increase by over 21% due to the commitment and productivity of their employees.

So how do we start to create more engagement?  More staff meetings?  More bonuses?

You may be surprised to hear that employee wellness programs play a large role in boosting employee engagement, particularly when delivered by an organization outside of your own.

Engaged employees can lead to increased profits of up to 21%. Employee wellness programs can help increase employee engagement.

By offering employees an outlet to relieve stress, whether through an onsite fitness centre or wellness program, or through a virtual offering such as LIV North’s Virtual Services, it can greatly impact engagement levels.  These programs help to lower stress levels, create non-work related connections with peers and develop a sense that the organization does care about the employees and their well being.  

By having a contracted organization deliver these services, it also allows the employees to feel as though they are stepping away from work and they feel more free to be more receptive and fully benefit from the activity.  Also, the contracted organization typically specializes in employee wellness, like LIV North, and knows exactly what needs to be programmed and how to engage the employees at a higher level.

LIV North Fitness Management works with many clients in the corporate sector, providing fitness services and working alongside their Human Resources and Wellness teams to deliver impactful, meaningful programming. All of these services are flexible and customizable to any organization. We work with our clients to determine their desired wellness outcomes, size and scale of their programing, marketing, and more.

We also provide reporting data to verify the effectiveness of a program and to aid in future planning. For more information on our planning and reporting, see our blog post Programming with a Purpose.

If you would like to learn more about employee engagement through wellness programming, contact us at virtual@livnorth.com and a LIV North consultant will be in touch with you shortly to discuss your organization and offer some solutions for you.

Who is LIV North Fitness Management

Who is LIV North Fitness Management

For over 45 years, LIV North Fitness Management has been providing consulting, management and programming solutions for fitness facilities across Canada! Whether your facility is a corporate site, tenant building, community centre or virtual, we have a solution for you!

Learn more about the services that we offer by watching the video below. If you would like to learn more about how LIV North Fitness Management can assist your facility, contact us at amenities@livnorth.com.

LIV North Celebrate National Health & Fitness Day with Free Audio Guided Workouts from June 5-11, 2021

As Canada enters our second summer of battling COVID and coping with pandemic restrictions, we are all growing tired, frustrated and fatigued. While physical activity opportunities are limited or unavailable, we know that being active helps significantly with managing stress and depression. This year especially we want to highlight the ways people can get active and how important activity is for physical and mental health.

National Health & Fitness Day is June 5, 2021.  To help Canadians be more active and stay safe, LIV North’s Fitness Management team is launching outdoor, audio guided workouts on their virtual platform – Optimal by LIV North.

These audio guided tracks include:

  • Walk/run tracks (great for beginners and advanced runners alike);
  • Mindful walks (combining mindfulness and activity, ideal for a break or at lunch) and;
  • Outdoor workouts (take your fitness class outside with the instructor in your ear).

From June 5th to 11th, LIV North is letting everyone try audio guided workouts!  CLICK HERE to learn more and to try some of the audio tracks out in celebration of National Health & Fitness Day!  

If your organization could benefit from guided audio tracks or any of LIV North’s Virtual Services, let’s connect!  You can reach us at virtual@livnorth.com.

LIV North Fitness Management Hosts Virtual Wellness Week for Clients

LIV North Fitness Management division has always included elements of wellness into our programming.  With COVID raising concerns about mental wellness, stress management and employee burnout, a few of our LIV North Account Managers set out to address these concerns. 

In the Spring of 2020, a few of our facilities took part in a virtual health fair that received great reviews from the participants and our clients.  Now that we are 16 months into this pandemic the need for wellness has increased dramatically, hence the idea for a Wellness Week was born.

Wellness Week 2021 is a virtual event that takes place from Monday, June 7 to Friday, June 11th and includes 5 daily live sessions and activities.  This service is available on the Optimal by LIV North platform as well as through several of our management projects that are hosting the event.

Below are some details about the 2021 event.  

If your organization is interested in taking part and having access to the live sessions, you can reach out to us at virtual@livnorth.com.

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