Join Us at The Buildings Show 2021

Visitors to the LIV North / Myrtha Pools booth, #601, at The Buildings Show will be entered in a draw to win a trip to Italy to experience Myrtha technology.

Myrtha Pools is located in Castiglione delle Stiviere, Italy, near Mantova. Solferino 27 – Castiglione delle Stiviere, MN Italy.

  Trip includes:

  • Return Airfare to Verona
  • Myrtha Pools Pick up at Airport
  • Transportation to Hotel in Desenzano   Myrtha dinner
  • Tour of Verona + Hosted dinner
  • Innovation Headquarters Tour
  • Tour of Local leisure/Wellness
  • Site Seeing Tour

To celebrate our new partnership Matteo Bazzaro, International Business Director, Myrtha Pools & Wellness | CEO, Aqua&More will join LIV North in our booth for in person meetings. To set up a specific time to meet and review your upcoming projects, contact Brian Townsend.

LIV North Appoints a Regional Manager of Recreation Services

LIV North is dedicated to offering the highest level of fitness management and programming, equipment solutions, exceptional customer support and reliable service. LIV North Aquatics, realizes the need to provide leadership and a strong focus on our staffing and recreation accounts to further enhance our programs and overall customer experience.

We are pleased to announce that Phil Knight has accepted the newly created position, Regional Manager, Staffing & Recreation for LIV North Aquatics.

Phil comes with a very strong background in our Fitness Management Division and brings a wealth of experience and innovation to drive our Amenity Management and summer staffing to an unprecedented level.

Phil’s work managing Aquatics & Recreation at a major community center in Toronto fostered a positive environment for members of the community, including its staff, by delivering excellent customer service and utilizing positive critical thinking. He planned and successfully ran a variety of events and programs for the community, to build rich and memorable experiences and attracted many newcomers to the facility.

Phil initially developed his skills in the hospitality industry, learning to achieve customer satisfaction by being personable and friendly. More recently, Phil successfully planned and executed the re-opening of the Fitness and Aquatics Centre twice (in 2020 and 2021) as Interim General Manager of Fitness, and with his team kept the community engaged while under the lock-down restrictions. 

LIV North is placing a high level of importance on the need to provide unmatched service to our staffing and seasonal customers and this appointment is a large step in meeting our objectives. 

Phil can be contacted at:  | Direct Line: 905.415.4796

For more information, please contact:

Brian Townsend | Vice President, Operations – LIV North Inc. | Direct: 416-665-9280

Certified and Ready to Go

Congratulations to all participants in this year’s Life Fitness Service Technician training program. LIV North, as Life Fitness Canada, hosted this eastern training to ensure our technical team has all the latest updates and certifications required.

Congratulations to participating technicians from our service network including: Fitness Equipment Services in New Brunswick, Dan’s Body Building in Ottawa and the Technicians participating from Fit-Fix Repair in Quebec and Pacific Fit-Link in British Columbia.

A special thank you to Robert Grassia and Joe Zavala, Field Technical Training Specialists for Life Fitness Family of Brands for conducting this training program. A shout out to Stephan DeCouvreur, Senior Fitness Technician for LIV North for coordinating this successful event.

Graduates for 2021 (pictured above) include: Joel Layaoen, Dean Diavatopoulos, Dimitrije Andelski, Richard deSousa, Valeri Dubcenco, BJ Binette, Jason Singh, Ramy Sabra, Manbir Singh, Dean Trimble, Kurtis Maclean, Francisco Cruz, Stephan DeCouvreur, Dave Aiello.

LIV North is committed to providing our customers with unmatched service which starts with training our front line.

ARPA 2021

Rebuilding Fitness and Aquatic Membership Post Pandemic

On October 30th, Shelly Stranaghan and Jaclyn Neumann from LIV North’s Fitness Management Division presented at the Alberta Parks and Recreation Association Conference.

The topic of the presentation – how to rebuild and re-engage users of aquatic and fitness facilities post pandemic.

Below is a short summary of the presentation as prepared by Jaclyn.  If you would like to learn more or have questions about the presentation, be sure to contact Jaclyn or Shelly at or

A few takeaway points for the presentation include:

3 Pillars : Power of Member Engagement

Connect – the power of the first impression

  • Every interaction needs to be a first impression. 
  • To build friendships, to enjoy exercise, to have fun. 
  • Apply first impressions to everything you do (space, experience)

Inspire – the power of the personal involvement 

  • Create an emotional connection.

Support – the power of positive results

  • Creating the habit of exercise, showing-up, defining what success looks like, helping them to achieve goals – and supporting them on their journey.
  • Build a “like/know/trust” relationship at every interaction for the member from the front desk, to the floor.  

Another key takeaway is to Create a Culture of Conversation.

Effective member engagement, plain and simple, is when your members are having meaningful, face-to-face interactions with your staff AND with each other.  There is a range of factors that promote a Culture of Conversation, as shown in the presentation.  The probability of a member visiting the next month after 1 interaction with staff is 20% more likely, after 2-3 interactions is 60% more likely and after 4+ interactions a member is 80% more likely to return.

Member engagement is a complicated issue for organizations. It takes focus and work to maintain a membership.  By understanding the pieces that make up the member’s thought process, we can take the RIGHT steps to solve the retention puzzle.

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