Join our team members Jaclyn Neumann and Shelly Stranaghan at the Alberta Recreation and Parks Association conference for their workshop on the ‘Rebuilding Fitness & Aquatic Membership Post Pandemic.’
Saturday October 30 @ 10:00am – 11:00am
Saddleback Trail Room – Fairmont Lake Louise
This workshop will review the framework for creating a post-pandemic fitness community where your members exhibit a strong sense of belonging, commitment and loyalty. We will be discussing the ‘new member’ profile. How have members’ needs changed post-pandemic and how to engage and retain your fitness members. Next, we will explore the importance of realigning your fitness values and purpose with your new member profile and with your staff. After months of shutdowns, this will be an essential step in reviving your organization’s culture. We will be presenting our framework for fitness member engagement outlining strategies and tools to connect, stay connected and be engaged. We will also be identifying reasons for fitness member disengagement and offers tools for managing members at risk. Finally, it would be remiss of us not to examine the role digital programming is now playing in the overall fitness member experience.
We look forward to seeing you there.