Join our team members Jaclyn Neumann and Shelly Stranaghan at the Alberta Recreation and Parks Association conference for their workshop on the ‘Rebuilding Fitness & Aquatic Membership Post Pandemic.’
Saturday October 30 @ 10:00am – 11:00am Saddleback Trail Room – Fairmont Lake Louise
This workshop will review the framework for creating a post-pandemic fitness community where your members exhibit a strong sense of belonging, commitment and loyalty. We will be discussing the ‘new member’ profile. How have members’ needs changed post-pandemic and how to engage and retain your fitness members. Next, we will explore the importance of realigning your fitness values and purpose with your new member profile and with your staff. After months of shutdowns, this will be an essential step in reviving your organization’s culture. We will be presenting our framework for fitness member engagement outlining strategies and tools to connect, stay connected and be engaged. We will also be identifying reasons for fitness member disengagement and offers tools for managing members at risk. Finally, it would be remiss of us not to examine the role digital programming is now playing in the overall fitness member experience.
LIV North is pleased to announce Sean Boyer will be our National Customer Service Manager for fitness equipment. This new position is in response to the increased demand from our customers and due to our continuing expanded service and maintenance network. In this new role, Sean will report directly to the Vice President, Operations for LIV North and will oversee our national service strategy.
Sean started with Apple Fitness Stores in Calgary in 2013 as a Service Technician and was then promoted to his current position as Regional Service Manager for Calgary. As LIV North’s National Customer Service Manager, Sean will oversee 4 Regional Customer Service Managers and a team of 15 technicians. His role will focus on further developing our national service standards, overseeing parts distribution & warehousing, managing our National Dealer Service requirements and assisting our Independent Service Providers across Canada.
LIV North is dedicated to offering high quality fitness management experiences, fitness equipment and customer service & support. Sean’s appointment into our new National Customer Service role is an important step in meeting our objectives.
Managed Fitness Amenities Lead to Greater Tenant Satisfaction
Providing health and fitness amenities is not a new trend, however it continues to be one of the highest sought after amenities! Whether it be an onsite fitness centre, virtual wellness solutions or wellness programing. For property owners and managers, a fitness amenity is designed to achieve 2 outcomes:
Attract/Impress prospective tenants
Create value for current tenants to renew leases
In a recent study, findings show that access to health and fitness is a top priority for employees. When employees were asked which aspects or perks would be most likely to make them stay if they were considering whether to stay or leave, nearly 40 percent said health amenities. (1).
Good Intentions don’t deliver Great Results
Armed with this knowledge, it is important to note one important fact- a “build it and they will come” approach may be misguided.
Providing fitness space and equipment is a nice intention. However, many of the tenants likely already own or have owned fitness equipment in their homes that ended up never being used. This is often the same outcome for unsupervised fitness centres offered as a tenant amenity. It can also become a low value amenity causing frustration for owner/managers and tenants with unmaintained equipment or lack of centre care potentially resulting in limited use and an unsafe environment.
Many building owners/managers are realizing investing in a fitness amenity and leaving it unstaffed is a mistake. Those who invest in proper design and provide a professional atmosphere are achieving better returns on their investment.
Initially the first impression of a fitness facility is judged by the condition, variety, layout, moderness and maintenance of the equipment. Also by the general feel for the facility, the colours, the music (is it welcoming, does it represent the building tenants demographic, etc.). These are all key areas to consider during design.
Deliver Ongoing Value and Build Long-term Relationships
Once an initial impression and expectation is set, it is critical to maintain a positive, lasting impression. The follow up to ensure you do not over promise and under deliver includes details like etiquette enforcement, safety and services (available services and classes) .
In many cases tenants will justify paying an additional fee (membership) if the value is there.
Tenants who would typically never use a “self-serve” or un-supervised facility, will join and use a staffed facility. On-site staff provide the necessary comfort level, connecting tenants with tenants and recruiting new tenants to be engaged all creating more value in the building.
When looking at staffing your fitness amenities, the team you have in place is also important to consider. Here are a few key benefits to hiring a management company, such as LIV North, versus leasing space to a private fitness operator:
Access to additionals resources and programming
Equipment Maintenance and Procurement
30-40% of tenants use a professionally managed amenity vs only 8-10% for unstaffed fitness amenities
Decreased liability risk
Revenue and expense management
Shared vision with Property Owner/Manager
Help build community within companies and buildings
With over 45 years of experience in club management across Canada, LIV North is prepared to work with your team and develop plans and programs to meet and compliment your organization’s goals. Whether the goal is engagement, usage, revenue or tenant retention, we can help.
PLATE-LOADED GLUTE DRIVE The Plate-Loaded Glute Drive embodies the Hammer Strength standard for performance equipment. The Glute Drive allows functional movement for posterior power, so users don’t have to rely on barbells, dumbbell benches, or other devices to perform the movement.
The Glute Drive offers easy entry and exit, two-sided loading, and band pegs for variable resistance. The round back pad offers ease of use and enhances the range of motion, while the large, angled foot platform offers increased stability.
Four weight rods provide ample storage, band peg attachments are integrated on both sides of the work arm, and a dual-loop strap accommodates users of varying sizes for a comfortable lift off.
Watch the Hammer Strength Plate Loaded Glute Drive In Action
It is no surprise that when employees are highly engaged they are highly productive, and that’s a good thing for businesses. On a more realistic note though, when we look at the numbers, according to latest Gallup report:
51% of employees are disengaged
13% of employees are actively disengaged
they spread negativity about the organization to their colleagues
Only 36% of employees are engaged
Another interesting number is 21%! Organizations with more highly engaged employees see profits increase by over 21% due to the commitment and productivity of their employees.
So how do we start to create more engagement? More staff meetings? More bonuses?
You may be surprised to hear that employee wellness programs play a large role in boosting employee engagement, particularly when delivered by an organization outside of your own.
By offering employees an outlet to relieve stress, whether through an onsite fitness centre or wellness program, or through a virtual offering such as LIV North’s Virtual Services, it can greatly impact engagement levels. These programs help to lower stress levels, create non-work related connections with peers and develop a sense that the organization does care about the employees and their well being.
By having a contracted organization deliver these services, it also allows the employees to feel as though they are stepping away from work and they feel more free to be more receptive and fully benefit from the activity. Also, the contracted organization typically specializes in employee wellness, like LIV North, and knows exactly what needs to be programmed and how to engage the employees at a higher level.
LIV North Fitness Management works with many clients in the corporate sector, providing fitness services and working alongside their Human Resources and Wellness teams to deliver impactful, meaningful programming. All of these services are flexible and customizable to any organization. We work with our clients to determine their desired wellness outcomes, size and scale of their programing, marketing, and more.
We also provide reporting data to verify the effectiveness of a program and to aid in future planning. For more information on our planning and reporting, see our blog post Programming with a Purpose.
If you would like to learn more about employee engagement through wellness programming, contact us at email@example.com and a LIV North consultant will be in touch with you shortly to discuss your organization and offer some solutions for you.