North America’s Largest YMCA Outfitted with Life Fitness by LIV North

The sheer size and scope of the Cor Van Raay YMCA in Lethbridge, Alberta is impressive enough—more than 260,000 square feet consisting of amenities like a large field house, massive aquatics center, an indoor playground and a well-planned fitness center. It is by far one of the largest installs done by LIV North.

It’s no easy task outfitting a facility as large as the Cor Van Raay YMCA, but LIV North employed a well-planned approach. The work started by combining three key components—space, product and the YMCA’s vision of community. Together with our team first approach, we were able to deliver top of the line fitness equipment for members to enjoy for years to come. After 3 1/2 years of planning ended, the opening of the standout facility was in May 2019 and members have been enjoying it thoroughly ever since. 

There were several key steps that contribute to the success of this install and partnership:

Complete buy-in from both sides. YMCA chose LIV North due to the involvement of the entire team. Sales, Logistics, Ownership, Delivery Crew, and the ability to bring everything together. Both sides were in constant communication over 3 1/2 years of meetings both in Calgary and Lethbridge. 

The delivery happened on one of the coldest weeks of the year in Lethbridge reaching -30 degrees celsius. There were complications like the elevator going down on days 3-5 but the team manually moved items up two flights of stairs. 75% of the floor plan needed to be revised overnight as changes to the electrical outlets were moved in the final stages of construction. We seamlessly addressed these at no cost to the client.

Set Expectations and deliver on set goals. Life Fitness and LIV North showed that no matter the size of the project, deadlines, and expectations were not only met, but exceeded the customer’s vision. The budget was in line and the delivery time was under what was expected. This came from us being able to use expert install crew from both cities.

Customization. The ability to customize a project based not only on the demographic but the client’s vision. This YMCA has a different look in the performance area with turf being used. In addition, we did the teen room with billiards and air hockey/foosball tables. Small customizations that we are able to pull from our partner Life Fitness.

It’s the first time Life Fitness have showcased an installation outside of the US for their promotional video. The project spotlight was spearheaded by LIV North’s Russ McLean. This project was 100% Life Fitness, and their partner products except the dumbbells and plates. Footage from this site is part of the Global rebrand, which highlights Canadian fitness, service, and teamwork.

The goal for Cor Van Raay was to have 6000 members before September 2019 – they hit that in July. A very impressive feat and one we were delighted to help facilitate with the install. Jennifer, the CEO of Lethbridge YMCA, confirmed that before the COVID-19 closure, the member number was 10,084. The largest amount of members they have ever had. 

The best partner in the business is LIV North and Life Fitness.

LIV North expands its sales and service in Ontario with the acquisition of Advantage Fitness Solutions

At LIV North we are dedicated to delivering Industry leading health and wellness solutions coupled with exceptional customer support and state of the industry service across Canada. It is this commitment to our Canadian customers that drives our passion to provide the very best in everything we do.

LIV North is pleased to announce the acquisition of Advantage Fitness Solutions. While in business for 30 years Advantage Fitness has been a valued partner of the Life Fitness Dealer network in Ontario for over twenty-five years. Advantage Fitness is also proud to offer Eastern Canada’s best service and support team. This acquisition will further strengthen LIV North’s ability to provide the best service and support to our customers in Eastern Canada. 

As the exclusive Distributor for Life Fitness, Woodway and Watt Bike in Canada LIV North now has an unmatched national sales and service team to support our dealers and customers across Canada. LIV North is currently consolidating warehousing to ensure we have an unparalleled parts and product inventory available overnight across Canada.

“This recent acquisition solidifies LIV Norths position as Canada’s largest fitness equipment distributor representing the strongest brands in the world.” states Craig Aris, President & CEO. “We are Canada’s leading single source provider of amenities management, fitness equipment, aquatics supplies and service allowing our customers to deal with all their issues in a single call.”

As a proud Canadian company, headquartered in Canada for almost fifty years, LIV North employs over 1,500 dedicated team members across Canada. Our staff is proud of our commitment to Canada and we believe in giving back to the country we proudly call home, even the data used for all our apps is stored in a purely Canadian cloud. In the end, building a community requires you to be part of the community. 

For more information, hi-res images, or to set up an interview, please contact:

Brian Townsend
Vice President, Sales
LIV North Inc.
Direct: 416-665-9280

LIV North is the exclusive Canadian Distributor for Life Fitness

LIV North Inc. and Life Fitness Join Forces for Canadian Market: LIV North is the exclusive Canadian distributor for Life Fitness.

LIV North and Life Fitness are pleased to announce that they have signed an exclusive agreement for the distribution of the Life Fitness Family of Brands in Canada. This agreement includes: Life Fitness, Cybex, SciFit, Hammer Strength, ICG and Brunswick products for both commercial and residential markets. It is the culmination of a long negotiation in order to provide the most customer-oriented means of distributing Life Fitness products in Canada.

“This strategic partnership allows LIV North to reinforce our mission of providing the Canadian market with the industry’s best products and services.” states Craig Aris, President and CEO of LIV North. “We couldn’t be more excited joining with Life Fitness allows us to provide our customers with the very best”.

“Life Fitness has recently analyzed the most effective way to provide the industry’s leading full range of fitness equipment with increased efficiencies across our commercial and consumer product portfolios in Canada. We are excited to be partnered with LIV North Inc., to strengthen the distribution of the Life Fitness Family of Brands to the Canadian market, as our master distributor”.  Tim McCarthy, Vice President, Sales, Life Fitness Family of Brands.

Providing our clients with the best products in the industry has always been essential to LIV North’s mission. Our partnership with Woodway, Watt Bike and CORE FX allows us to consistently deliver top of the line equipment so customers can achieve their fitness goals whether at home or in their fitness facility

LIV North is committed to offering top-notch health, aquatics and wellness solutions, exceptional customer support, and reliable service. With 100 years of combined experience, our brands are best in class and our commitment to our customers is of the highest standard.

For more information, please contact:

Brian Townsend

Vice President, Sales

LIV North Inc.

Direct: 416-665-9280


WEBINAR: Best Practices for Re-Opening Multi-Unit Residential Recreation Areas.

Join us on July 7th at 11am EST for an informative and practical presentation of the best practices that need to be implemented prior to reopening a recreation facility in any residential, hospitality or small studio. This presentation will walk you through the necessary policies and procedures, aids, signage and equipment required to meet new operating guidelines for the fitness and aquatic industries.

As Canada’s largest recreation management company LIV North is an industry leader with experience in reopening managed recreation facilities post Covid-19 in Alberta, BC, NS and Ontario. LIV North Amenities has provided detailed training and best practice training to the Canadian College Athletics and Canadian Corporate Fitness Communities.

LIV North Aquatics division have been actively participating in post Covid-19 training and preparing aquatic facilities.

As the province is starting to reopen, it is important to put your facility reopening plan together now that includes communication, training and safe operations.

Key takeaways will be:
– Proper Prior Planning Steps
– Communication
– Training
– Signage Program
– Sanitation
– Policies & Procedures
– Scheduling systems

Register here.

Bringing Everyone Together With Virtual Challenges

LIV North has been working exceptionally hard to keep their members motivated and engaged since the shut down in March. The various virtual challenges created by the LIV North team were in addition to continuing to deliver virtual LIVE and recorded classes every day through our LIV X app, creating virtual newsletters, delivering instagram content and staying in direct contact with members and clients. The success achieved through these virtual challenges was tremendous. 

Themes for the challenges touched on all aspects of health and wellness including mental health, physical health and social connectedness. The LIV North team was able to adapt events originally designed as an ‘on site/in person’ experience and turn them into virtual formats.  Not only did existing members participate, their families, friends and coworkers were also drawn in to create a new level of interest and activity. 

Through social media, LIV North’s team were able to bring together members and keep them engaged. Stephen Grey put together the very successful Goofy Plank Challenge and My J Workout through Instagram and Facebook for the Schwartz/Reisman Centre and Prosserman JCC (located in Toronto). The Goofy Plank Challenge saw over 500 posts/stories between Instagram and Facebook.  250+ people across North America, representing over 30 cities, then came together to attend a Live Plank Party as a finale to the month long challenge.

Not only were team members leveraging social media platforms more, they also began to use training apps like Strava to provide programming.  As an example, team members created a well received For Fun Virtual 5K with an accompanied 5K Training Plan to help participants train. 

LIV North’s Facility Manager, Curtis, at St. Clair College ran a challenge called 5 Things/5 Day. It challenged members to complete 5 tasks for 5 days. These tasks focused on 5 dimensions of wellness such as Physical – be active for 30 minutes, Social – connect (virtually) with a family member, loved one or friend, mental – read for 20 minutes, occupational – ensure your workspace is tidy before you start work for the day and environmental – get outside for 15 minutes. 

Whereas in Calgary our City Centre manager put together a Stay Connected Challenge in which each week had a different task of connection: Personal connection, community connection, social connection, physical body connection and real world connection (i.e. unplugging from technology). They also put together a 20 in 30 Challenge: a physical activity challenge where a participant needed to get a minimum of 20 minutes of exercise for 20 days in the month of April. Lastly they did an Around the World in 20 days: a wellness challenge on social media where people had to complete a task related to an international location.  Every task related to 5 pillars of wellness:  physical; mental; financial; social and community/spiritual.

For Shaw Centre, our team created a Fitness based word search, The Word Search Workout.  Participants were then encouraged to create their own workout from the exercises that were  found in the word search. The Everyday Challenge in May, saw members and friends completing one activity every day by following a calendar that was made available through a weekly Newsletter.  Exercises and activities were presented through daily videos so that participants could follow clear and safe directions. The daily challenges in May were specifically connected to Mind and Body, to shine a spotlight on May’s Mental Health Week.  

These are just a small sampling of the challenges  that can be created to keep members engaged and active as a community outside of the walls of any fitness centre.

“LIV North has seen increased interest in our programs through the popularity of all of our challenges.  This has carved out an opportunity for us to increase the virtual offering in our facilities. Virtual Challenges will stay a part of our overall membership package” said Lisa Kendall, VP, Amenities for LIV North. “The Goofy Plank Challenge will continue every year and will involve members from all 70+ facilities”.

Fitness centres only need imagination, creativity and a social media presence to capitalize on the popularity of offering challenges to keep members engaged. One could consider adding a charitable component as well for an even better way to promote their business and make a difference to the community.


For more information, please contact:

Brian Townsend

National Sales Manager, LIV North Inc.

Direct: 416-665-9280

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