Dedicated to offering the highest level of health and wellness solutions, exceptional customer support and reliable service, LIV North , continues to expand its presence across Canada.
We are delighted to announce that Alfonso D’Alessio, has joined LIV North as Territory Sales Manager – Western Ontario. Alfonso was previously the Eastern Canada Key Account Sales Manager for Life Fitness. In the last 14 years Alfonso has worked with many facilities, club chains, YMCA’s and community facilities throughout Eastern Canada gaining a wealth of experience.
The sheer size and scope of the Cor Van Raay YMCA in Lethbridge, Alberta is impressive enough—more than 260,000 square feet consisting of amenities like a large field house, massive aquatics center, an indoor playground and a well-planned fitness center. It is by far one of the largest installs done by LIV North.
It’s no easy task outfitting a facility as large as the Cor Van Raay YMCA, but LIV North employed a well-planned approach. The work started by combining three key components—space, product and the YMCA’s vision of community. Together with our team first approach, we were able to deliver top of the line fitness equipment for members to enjoy for years to come. After 3 1/2 years of planning ended, the opening of the standout facility was in May 2019 and members have been enjoying it thoroughly ever since.
There were several key steps that contribute to the success of this install and partnership:
Complete buy-in from both sides. YMCA chose LIV North due to the involvement of the entire team. Sales, Logistics, Ownership, Delivery Crew, and the ability to bring everything together. Both sides were in constant communication over 3 1/2 years of meetings both in Calgary and Lethbridge.
The delivery happened on one of the coldest weeks of the year in Lethbridge reaching -30 degrees celsius. There were complications like the elevator going down on days 3-5 but the team manually moved items up two flights of stairs. 75% of the floor plan needed to be revised overnight as changes to the electrical outlets were moved in the final stages of construction. We seamlessly addressed these at no cost to the client.
Set Expectations and deliver on set goals. Life Fitness and LIV North showed that no matter the size of the project, deadlines, and expectations were not only met, but exceeded the customer’s vision. The budget was in line and the delivery time was under what was expected. This came from us being able to use expert install crew from both cities.
Customization. The ability to customize a project based not only on the demographic but the client’s vision. This YMCA has a different look in the performance area with turf being used. In addition, we did the teen room with billiards and air hockey/foosball tables. Small customizations that we are able to pull from our partner Life Fitness.
It’s the first time Life Fitness have showcased an installation outside of the US for their promotional video. The project spotlight was spearheaded by LIV North’s Russ McLean. This project was 100% Life Fitness, and their partner products except the dumbbells and plates. Footage from this site is part of the Global rebrand, which highlights Canadian fitness, service, and teamwork.
The goal for Cor Van Raay was to have 6000 members before September 2019 – they hit that in July. A very impressive feat and one we were delighted to help facilitate with the install. Jennifer, the CEO of Lethbridge YMCA, confirmed that before the COVID-19 closure, the member number was 10,084. The largest amount of members they have ever had.
The best partner in the business is LIV North and Life Fitness.
At LIV North we are dedicated to delivering Industry leading health and wellness solutions coupled with exceptional customer support and state of the industry service across Canada. It is this commitment to our Canadian customers that drives our passion to provide the very best in everything we do.
LIV North is pleased to announce the acquisition of Advantage Fitness Solutions. While in business for 30 years Advantage Fitness has been a valued partner of the Life Fitness Dealer network in Ontario for over twenty-five years. Advantage Fitness is also proud to offer Eastern Canada’s best service and support team. This acquisition will further strengthen LIV North’s ability to provide the best service and support to our customers in Eastern Canada.
As the exclusive Distributor for Life Fitness, Woodway and Watt Bike in Canada LIV North now has an unmatched national sales and service team to support our dealers and customers across Canada. LIV North is currently consolidating warehousing to ensure we have an unparalleled parts and product inventory available overnight across Canada.
“This recent acquisition solidifies LIV Norths position as Canada’s largest fitness equipment distributor representing the strongest brands in the world.” states Craig Aris, President & CEO. “We are Canada’s leading single source provider of amenities management, fitness equipment, aquatics supplies and service allowing our customers to deal with all their issues in a single call.”
As a proud Canadian company, headquartered in Canada for almost fifty years, LIV North employs over 1,500 dedicated team members across Canada. Our staff is proud of our commitment to Canada and we believe in giving back to the country we proudly call home, even the data used for all our apps is stored in a purely Canadian cloud. In the end, building a community requires you to be part of the community.
For more information, hi-res images, or to set up an interview, please contact: