LIV North is excited to announce the launch of the Life Fitness Canada website. As the Master Canadian Distributor for the Life Fitness Family of Brands, we could not be more thrilled with this platform to showcase the full product range.
lifefitnesscanada.comwill provide updates on new products and technology,Canadian dealers and service centres, Canadian commercial and residential installations, Canadian references and special promotions and features available for Canadians.
LIV North is committed to providing the highest quality of fitness and athletic solutions across Canada with its direct sales team in British Columbia, Alberta, Ontario and Quebec combined with our strong dealer network across Canada. Our central warehouse and distribution centre is in the GTA, with additional warehousing and service outlets in Calgary, Alberta and Vancouver.
For more information, hi-res images, or to set up an interview, please contact:
Brian Townsend Vice President, Sales, LIV North Inc.
Dedicated to offering the highest level of health and wellness solutions, exceptional customer support and reliable service, LIV North , continues to expand its presence across Canada.
We are delighted to announce that Alfonso D’Alessio, has joined LIV North as Territory Sales Manager – Western Ontario. Alfonso was previously the Eastern Canada Key Account Sales Manager for Life Fitness. In the last 14 years Alfonso has worked with many facilities, club chains, YMCA’s and community facilities throughout Eastern Canada gaining a wealth of experience.
Please join us in welcoming Susan Feil Nyikes to the LIV North Sales Team. Susan joined LIV North this September as Territory Sales Manager and will be working with Richard Zaal to service our customers in British Columbia starting from her home on Vancouver Island.
Susan has an outstanding background with the Life Fitness family of Brands accompanied by a strong background in Fitness Club Operations.
British Columbia has always been a strong market for Life Fitness, it’s a market that appreciates the quality of the Life Fitness family of brands and Woodway Treadmills. Susan will be working with our Vancouver based installation and service teams to support new and existing customers.
We are excited to have Susan on board with the LIV North team.
The sheer size and scope of the Cor Van Raay YMCA in Lethbridge, Alberta is impressive enough—more than 260,000 square feet consisting of amenities like a large field house, massive aquatics center, an indoor playground and a well-planned fitness center. It is by far one of the largest installs done by LIV North.
It’s no easy task outfitting a facility as large as the Cor Van Raay YMCA, but LIV North employed a well-planned approach. The work started by combining three key components—space, product and the YMCA’s vision of community. Together with our team first approach, we were able to deliver top of the line fitness equipment for members to enjoy for years to come. After 3 1/2 years of planning ended, the opening of the standout facility was in May 2019 and members have been enjoying it thoroughly ever since.
There were several key steps that contribute to the success of this install and partnership:
Complete buy-in from both sides. YMCA chose LIV North due to the involvement of the entire team. Sales, Logistics, Ownership, Delivery Crew, and the ability to bring everything together. Both sides were in constant communication over 3 1/2 years of meetings both in Calgary and Lethbridge.
The delivery happened on one of the coldest weeks of the year in Lethbridge reaching -30 degrees celsius. There were complications like the elevator going down on days 3-5 but the team manually moved items up two flights of stairs. 75% of the floor plan needed to be revised overnight as changes to the electrical outlets were moved in the final stages of construction. We seamlessly addressed these at no cost to the client.
Set Expectations and deliver on set goals. Life Fitness and LIV North showed that no matter the size of the project, deadlines, and expectations were not only met, but exceeded the customer’s vision. The budget was in line and the delivery time was under what was expected. This came from us being able to use expert install crew from both cities.
Customization. The ability to customize a project based not only on the demographic but the client’s vision. This YMCA has a different look in the performance area with turf being used. In addition, we did the teen room with billiards and air hockey/foosball tables. Small customizations that we are able to pull from our partner Life Fitness.
It’s the first time Life Fitness have showcased an installation outside of the US for their promotional video. The project spotlight was spearheaded by LIV North’s Russ McLean. This project was 100% Life Fitness, and their partner products except the dumbbells and plates. Footage from this site is part of the Global rebrand, which highlights Canadian fitness, service, and teamwork.
The goal for Cor Van Raay was to have 6000 members before September 2019 – they hit that in July. A very impressive feat and one we were delighted to help facilitate with the install. Jennifer, the CEO of Lethbridge YMCA, confirmed that before the COVID-19 closure, the member number was 10,084. The largest amount of members they have ever had.
The best partner in the business is LIV North and Life Fitness.