LIV North Announces Life Fitness Canada Website

LIV North is excited to announce the launch of the Life Fitness Canada website. As the Master Canadian Distributor for the Life Fitness Family of Brands, we could not be more thrilled with this platform to  showcase the full product range. 

lifefitnesscanada.com will provide updates on new products and technology,Canadian dealers and service centres, Canadian commercial and residential installations, Canadian references and special promotions and features available for Canadians.

LIV North is committed to providing the highest quality of fitness and athletic solutions across Canada with its direct sales team in British Columbia, Alberta, Ontario and Quebec combined with our strong dealer network across Canada. Our central warehouse and distribution centre is in the GTA, with additional warehousing and service outlets in Calgary, Alberta and Vancouver. 

For more information, hi-res images, or to set up an interview, please contact: 

Brian Townsend Vice President, Sales, LIV North Inc. 

btownsend@livnorth.com Direct: 416-665-9280 

Livnorth.com 

WEBINAR: Introduction To Myrtha Stainless Pool, Spa And Wellness

Myrtha Pools’ innovative technology and engineered solutions are lighter, quicker to install and can be flexibly formed into almost any shape or configuration. If you can draw it, Myrtha can fabricate it.

This webinar will introduce you to the future of Class B pools using the Myrtha technology for building suspended and elevated pools with reduced management time.

Join us September 30th at 11:30 am EST for an introduction to Myrtha Pools.

Register now to save your spot!

Product Spotlight: Wattbike Pro

Richard Zaal, LIV North Regional Sales Manager, shares his experience with the Wattbike Pro and reveals the benefits for athletes.

Wattbike is the next level cycling and performance tool which caters to both high performance athletes and individuals looking to improve their fitness. 

Robust, versatile and reliable. The Wattbike Pro was the one that started it all for indoor cycling and set the bar for performance bikes. The research, analysis and improvement that has gone into the Wattbike Pro means the data produced for riders is extremely accurate within +/- 2%. Beyond that, the Polar View enables me to improve my pedalling efficiency and power output since I can visualize each pedal stroke. Combined with air and magnetic resistance, with a maximum of 3,760W, I know I’m always able to get a tough workout. All the effort I do indoors with the Wattbike Pro translates into performance outdoors thanks to the real ride technology which replicates the resistance and sensation of riding outdoors on the road. 

From my last ride, I was able to find out via the Wattbike app, the following information after my ride: 

Improved efficiency via the Wattbikes Watt meter I am able to determine which leg is more dominant and how to improve the efficiency of my 360 degree pedal stroke while riding, (polar View). The Wattbike monitor will show you how to improve your pedal stroke while riding via the onboard display. In addition, the 20 minute Test is designed to establish your functional threshold of power (FTP) which is the average number of watts a rider can sustain in an hour. This is a great measure to track your improvements against. There are numerous heart rate programs, cardiovascular programs, HIIT Training programs and testing programs built into the Wattbike console. Feel free to reach out if you have any questions about the Wattbike!

Wattbike Pro Richard zaal

LIV North Strengthens Ontario Sales with New Territory Sales Manager

Dedicated to offering the highest level of health and wellness solutions, exceptional customer support and reliable service, LIV North , continues to expand its presence across Canada.

We are delighted to announce that Alfonso D’Alessio, has joined LIV North as Territory Sales Manager – Western Ontario. Alfonso was previously the Eastern Canada Key Account Sales Manager for Life Fitness. In the last 14 years Alfonso has worked with many facilities, club chains, YMCA’s and community facilities throughout Eastern Canada gaining a wealth of experience. 

As the Master Distributor for the Life Fitness Family of Brands in Canada LIV North is proud to welcome Alfonso to our team.

Alfonso can be contacted at:

adalessio@livnorth.com |416-562-4031

Connect with him on LinkedIn

LIV North- Athletic East Sales

Iain Anderson – GTA West ianderson@livnorth.com

Lisa LaBerge – GTA East llaberge@livnorth.com

Daniella DiGiorgio – GTA North ddigiorgio@livnorth.com

Glen Buchanan – Ontario Central / North gbuchanan@livnorth.com

Melissa Collins – Ontario East / Quebec mcollins@livnorth.com

Our full Athletics Team can be viewed on our website.

For more information, please contact:

Brian Townsend

Vice President, Sales – LIV North Inc.

btownsend@livnorth.com

Direct: 416-665-9280

Livnorth.com

North America’s Largest YMCA Outfitted with Life Fitness by LIV North

The sheer size and scope of the Cor Van Raay YMCA in Lethbridge, Alberta is impressive enough—more than 260,000 square feet consisting of amenities like a large field house, massive aquatics center, an indoor playground and a well-planned fitness center. It is by far one of the largest installs done by LIV North.

It’s no easy task outfitting a facility as large as the Cor Van Raay YMCA, but LIV North employed a well-planned approach. The work started by combining three key components—space, product and the YMCA’s vision of community. Together with our team first approach, we were able to deliver top of the line fitness equipment for members to enjoy for years to come. After 3 1/2 years of planning ended, the opening of the standout facility was in May 2019 and members have been enjoying it thoroughly ever since. 

There were several key steps that contribute to the success of this install and partnership:

Complete buy-in from both sides. YMCA chose LIV North due to the involvement of the entire team. Sales, Logistics, Ownership, Delivery Crew, and the ability to bring everything together. Both sides were in constant communication over 3 1/2 years of meetings both in Calgary and Lethbridge. 

The delivery happened on one of the coldest weeks of the year in Lethbridge reaching -30 degrees celsius. There were complications like the elevator going down on days 3-5 but the team manually moved items up two flights of stairs. 75% of the floor plan needed to be revised overnight as changes to the electrical outlets were moved in the final stages of construction. We seamlessly addressed these at no cost to the client.

Set Expectations and deliver on set goals. Life Fitness and LIV North showed that no matter the size of the project, deadlines, and expectations were not only met, but exceeded the customer’s vision. The budget was in line and the delivery time was under what was expected. This came from us being able to use expert install crew from both cities.

Customization. The ability to customize a project based not only on the demographic but the client’s vision. This YMCA has a different look in the performance area with turf being used. In addition, we did the teen room with billiards and air hockey/foosball tables. Small customizations that we are able to pull from our partner Life Fitness.

It’s the first time Life Fitness have showcased an installation outside of the US for their promotional video. The project spotlight was spearheaded by LIV North’s Russ McLean. This project was 100% Life Fitness, and their partner products except the dumbbells and plates. Footage from this site is part of the Global rebrand, which highlights Canadian fitness, service, and teamwork.

The goal for Cor Van Raay was to have 6000 members before September 2019 – they hit that in July. A very impressive feat and one we were delighted to help facilitate with the install. Jennifer, the CEO of Lethbridge YMCA, confirmed that before the COVID-19 closure, the member number was 10,084. The largest amount of members they have ever had. 

The best partner in the business is LIV North and Life Fitness.

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