Managed Fitness Amenities Lead to Greater Tenant Satisfaction

Managed Fitness Amenities Lead to Greater Tenant Satisfaction

Providing health and fitness amenities is not a new trend, however it continues to be one of the highest sought after amenities!  Whether it be an onsite fitness centre, virtual wellness solutions or wellness programing.   For property owners and managers, a fitness amenity is designed to achieve 2 outcomes:

  1. Attract/Impress prospective tenants
  2. Create value for current tenants to renew leases

In a recent study, findings show that access to health and fitness is a top priority for employees. When employees were asked which aspects or perks would be most likely to make them stay if they were considering whether to stay or leave, nearly 40 percent said health amenities. (1).

Good Intentions don’t  deliver Great Results

Armed with this knowledge, it is important to note one important fact- a “build it and they will come” approach may be misguided.

Providing fitness space and equipment is a nice intention.  However, many of the tenants likely already own or have owned fitness equipment in their homes that ended up never being used. This is often the same outcome for unsupervised fitness centres offered as a tenant amenity. It can also become a low value amenity causing frustration for owner/managers and tenants with unmaintained equipment or lack of centre care potentially resulting in limited use and an unsafe environment. 

Many building owners/managers are realizing investing in a fitness amenity and leaving it unstaffed is a mistake. Those who invest in proper design and provide a professional atmosphere are achieving better returns on their investment.

Initially the first impression of a fitness facility is judged by the condition, variety, layout, moderness and maintenance of the equipment. Also by the general feel for the facility, the colours, the music (is it welcoming, does it represent the  building tenants demographic, etc.). These are all key areas to consider during design.  

Deliver Ongoing Value and Build Long-term Relationships

Once an initial impression and expectation is set, it is critical to maintain a positive, lasting impression.  The follow up to ensure you do not over promise and under deliver includes details like etiquette enforcement, safety and services (available services and classes) .

In many cases tenants will justify paying an additional fee (membership) if the value is there. 

Tenants who would typically never use a “self-serve”  or un-supervised facility, will join and use a staffed facility.  On-site staff provide the necessary comfort level, connecting tenants with tenants and recruiting new tenants to be engaged all creating more value in the building.

When looking at staffing your fitness amenities, the team you have in place is also important to consider.  Here are a few key benefits to hiring a management company, such as LIV North, versus leasing space to a private fitness operator:

  • Consistent Service 
  • Professionally Managed
  • Access to additionals resources and programming
  • Equipment Maintenance and Procurement
  • 30-40% of tenants use a professionally managed amenity vs only 8-10% for unstaffed fitness amenities
  • Decreased liability risk
  • Revenue and expense management
  • Shared vision with Property Owner/Manager
  • Help build community within companies and buildings

With over 45 years of experience in club management across Canada, LIV North is prepared to work with your team and develop plans and programs to meet and compliment your organization’s goals.  Whether the goal is engagement, usage, revenue or tenant retention, we can help.

If you would like to learn more about LIV North’s Fitness Management division, don’t hesitate to contact us at amenities@livnorth.com or visit us online at www.livnorth.com.

(1)https://www.capitalone.com/about/newsroom/wps-survey/

Wellness Programing for Millennial Employees

Wellness for Millennial Employees

Believe it or not, millennials now make up the majority of the workforce1.  Has your employee wellness plan adapted?

Millennials get a bad rap.  They are actually a hard working, problem solving generation as they have been forced to adapt to less than ideal conditions in a lot of areas of life.  Many also feel the pressure to prove the stereotype of millennials wrong. 

With that being said though,  millennials come with some different needs than the Baby Boomers and GenX that share the workforce with them.

Here are 3 key points that the LIV North Fitness Management division keeps in mind when planning an employee wellness program that includes Millennials:

Make it adaptable.

While millennials may be hard working at work and do as they are instructed, in their own personal lives they expect programming to fit their wants and needs.  This may include activities they can do on their time when they are ready and not scheduled activities.  It should also fit into the area of wellness they enjoy  – not just reading nutrition labels and the importance of sleep.

Make it available.

One stereotype of millennials that is true is that they live by their technology.   Any wellness offering needs to ensure it is utilizing technology (mobile, wearables, etc.) and be as accessible as possible.  Apps, gamification, and on demand services are very important.

Make it FUN!

In the past few years we have seen our traditional programming that involved checking the boxes in a scorecard transition to more grand, beautiful and engaging challenges to attract the millennials in.  Everything from the website, emails and apps have to be considered for the look and the flow.  Take the virtual Amazing Race challenge that LIV North ran in the Spring of 2021.  A team of LIV North staff created and ran a very immersive virtual challenge offered at 10 facilities across Canada – from Halifax to Vancouver – with 126 participants joining in.  It was fun, it connected individuals from across Canada and hit all aspects of wellness with options to fit the needs of the user.

This all sounds like a lot to consider and it is worth it!  A workforce that can be slightly more engaged can result in profit increases as high as 12% – and that is just slightly more engaged, not even highly2.

If you would like to learn more about creating challenges and programming for your millennial workforce and to see how LIV North is offering engaging on site and virtual programming to 75+ clients across Canada, we’d love to hear from you!  

You can reach us at virtual@livnorth.com or to discover more of LIV North’s services, visit livnorth.com or our virtual services site at virtual.livnorth.com.

1 – PEWResearch.com – Millennials are the largest generation in the labor force
2 – Achievers.com – 5 Ways Wellness Programs Can Enhance Employee Engagement

Preparing To Reopen Our Industry

Apple Fitness Stores and LIV North Inc. are working with all facilities in Canada to ensure proper steps are taken to prepare for reopening this summer.

Below are some excellent resources from LIFE FITNESS providing reopening support tools.

If you require any more assistance with fitness equipment feel free to call anyone of our commercial team for assistance.

A full range of support tools from a variety of sources is available on our updated home screen at livnorth.com

Reopening Support Portal 

  • The portal includes equipment and service guidelines, approved cleaners, and sample in-facility assets to welcome back exercisers 

Reopening eBook

  • Like a guide or brochure, this eBook adds more detail and colour to the assets in the above portal (leans more heavily toward Club customers)

sales@applefitness.com

Alberta & Saskatchewan: 888-255-2298

British Columbia: 604-817-3024

Manitoba & Ontario: 877-348-4111

A Goofy Success

Over the month of April, the Schwartz/Reisman Centre and Prosserman JCC (located in Toronto) sparked a new fitness #goofyplankchallenge. While there was fantastic momentum circulating in Toronto and across LIV North’s managed facilities, many of the other JCC’s across North America took notice and joined in on the fun (California, New York, Florida, Louisiana, British Columbia and many others!). 

The challenge forced individuals and families to get creative and helped them stay active during an otherwise challenging time of being stuck at home in self-isolation. We witnessed Jenga Games, Chess Matches, Family pyramid, pet’s on display and many other goofy/creative ideas. To wrap up a successful challenge, the JCC’s in Toronto hosted an unforgettable Plank Party with over 250 people from across North America tuning in for a fun core-inspired workout on Zoom!

  • Over 500 between Instagram posts/stories as well as FacebBook posts
  • 250+ People attended the Live Plank Party, core inspired workout, on Zoom representing over 30 cities
  • The challenge helped engage our community to be creative and active
  • Had the likes of some fellow fitness favourites such as Marc Lebert, Peter Twist and Harley Pasternak joined in on the fun!

LIV North has been actively creating challenges for many of our communities across Canada to keep the same level of enthusiasm and creativity.


Social Togetherness

We’re all in this together. 

LIV North is proud of how our facility managers have responded since the onset of the COVID-19 pandemic.  Within a few days of all Client’s being required to shutdown fitness centres across the Country, LIV North staff began delivering their fitness & wellness programming remotely to our client’s members. In a time when everyone’s lives are disrupted, providing as much normality in our scheduling with the same friendly face and being able to bring a sense of community in a stressful time.

One corporate account, Rogers Communications, has always been deeply committed to keeping their employees as engaged and healthy as possible and during this time is no different.  Since the shutdown of their corporate fitness centres, LIV North immediately started engaging remotely with members, signing up over 200 people to a challenge on the first day. Today nearly 2,000 employees are engaged with online and virtual fitness classes.  These classes are not only being provided to members belonging to any of their corporate fitness facilities within the GTA and Montreal, but all employees. According to Lisa Kendall, VP, Amenities, LIV North “ the feedback from Rogers employees is inspiring and about ⅓ of  the people enrolled are not regular members of a club.”

The Rogers Communications program is one of about 40 similar programs that are being performed daily in the homes of our employees. Once facility closures were announced, the LIV North team was communicating over the weekend with all facilities across Canada and by the following Monday had a plan put together to keep members connected. 

The LIV North Amenities staff started to share ideas from the beginning of this pandemic and are now communicating online twice a week as a team of instructors to share ideas and successes. “LIV North has an amazing pool of talented instructors operating in a wide range of facilities across Canada, We are catering to a variety of needs and dealing with various types of communities daily with an amazing pool of instructors from across Canada.” Kendall states. 

Not only has LIV North redeployed our programming but we have re-designed many programs so they can be offered as “family friendly”. For example, we have a family friendly Amazing Race challenge with Honda employees, afternoon stretch breaks are being enjoyed by all family members and our core conditioning programs are now being offered to varsity and high school athletes who are staying at home. Classes range from Stretch and tone, AtHome Boxercise and many more that are posted on our clients members schedule.

Other facilities are also engaged in providing programs for social connection across multiple social platforms. For example, Miles Nadel launched an online hockey league for members with an amazing response. All LIV North facilities are getting together and running  a Goofy Plank Challenge #goofyplankchallenge This is run across Instagram with a target of 5000 people submitting entries showing themselves planking in a fun and creative way. Check out our first goofyplank doing a breakfast plank!

Stay tuned for more details on our #goofyplankchallenge.

Stay abreast of our many new opportunities through our instagram or blog on the LIV North website.  www.livnorth.com

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