LIV North Strengthens Ontario Sales with New Territory Sales Manager

Dedicated to offering the highest level of health and wellness solutions, exceptional customer support and reliable service, LIV North , continues to expand its presence across Canada.

We are delighted to announce that Alfonso D’Alessio, has joined LIV North as Territory Sales Manager – Western Ontario. Alfonso was previously the Eastern Canada Key Account Sales Manager for Life Fitness. In the last 14 years Alfonso has worked with many facilities, club chains, YMCA’s and community facilities throughout Eastern Canada gaining a wealth of experience. 

As the Master Distributor for the Life Fitness Family of Brands in Canada LIV North is proud to welcome Alfonso to our team.

Alfonso can be contacted at:

adalessio@livnorth.com |416-562-4031

Connect with him on LinkedIn

LIV North- Athletic East Sales

Iain Anderson – GTA West ianderson@livnorth.com

Lisa LaBerge – GTA East llaberge@livnorth.com

Daniella DiGiorgio – GTA North ddigiorgio@livnorth.com

Glen Buchanan – Ontario Central / North gbuchanan@livnorth.com

Melissa Collins – Ontario East / Quebec mcollins@livnorth.com

Our full Athletics Team can be viewed on our website.

For more information, please contact:

Brian Townsend

Vice President, Sales – LIV North Inc.

btownsend@livnorth.com

Direct: 416-665-9280

Livnorth.com

North America’s Largest YMCA Outfitted with Life Fitness by LIV North

The sheer size and scope of the Cor Van Raay YMCA in Lethbridge, Alberta is impressive enough—more than 260,000 square feet consisting of amenities like a large field house, massive aquatics center, an indoor playground and a well-planned fitness center. It is by far one of the largest installs done by LIV North.

It’s no easy task outfitting a facility as large as the Cor Van Raay YMCA, but LIV North employed a well-planned approach. The work started by combining three key components—space, product and the YMCA’s vision of community. Together with our team first approach, we were able to deliver top of the line fitness equipment for members to enjoy for years to come. After 3 1/2 years of planning ended, the opening of the standout facility was in May 2019 and members have been enjoying it thoroughly ever since. 

There were several key steps that contribute to the success of this install and partnership:

Complete buy-in from both sides. YMCA chose LIV North due to the involvement of the entire team. Sales, Logistics, Ownership, Delivery Crew, and the ability to bring everything together. Both sides were in constant communication over 3 1/2 years of meetings both in Calgary and Lethbridge. 

The delivery happened on one of the coldest weeks of the year in Lethbridge reaching -30 degrees celsius. There were complications like the elevator going down on days 3-5 but the team manually moved items up two flights of stairs. 75% of the floor plan needed to be revised overnight as changes to the electrical outlets were moved in the final stages of construction. We seamlessly addressed these at no cost to the client.

Set Expectations and deliver on set goals. Life Fitness and LIV North showed that no matter the size of the project, deadlines, and expectations were not only met, but exceeded the customer’s vision. The budget was in line and the delivery time was under what was expected. This came from us being able to use expert install crew from both cities.

Customization. The ability to customize a project based not only on the demographic but the client’s vision. This YMCA has a different look in the performance area with turf being used. In addition, we did the teen room with billiards and air hockey/foosball tables. Small customizations that we are able to pull from our partner Life Fitness.

It’s the first time Life Fitness have showcased an installation outside of the US for their promotional video. The project spotlight was spearheaded by LIV North’s Russ McLean. This project was 100% Life Fitness, and their partner products except the dumbbells and plates. Footage from this site is part of the Global rebrand, which highlights Canadian fitness, service, and teamwork.

The goal for Cor Van Raay was to have 6000 members before September 2019 – they hit that in July. A very impressive feat and one we were delighted to help facilitate with the install. Jennifer, the CEO of Lethbridge YMCA, confirmed that before the COVID-19 closure, the member number was 10,084. The largest amount of members they have ever had. 

The best partner in the business is LIV North and Life Fitness.

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